Trend Spotting – What We Spotted [JULY EDITION]

Ready to win on TikTok and Instagram Reels? Build on what's working — tap into the trends that are already resonating with audiences.

Each month, we track what’s buzzing across platforms to help brands stay culturally relevant. These trends aren’t just entertaining — they’re connection points for your brand to engage with audiences in creative, meaningful ways, all through our talented creators.

Here’s what should be on your radar this July:

😉 Trend 1: Dame un grr

What is it?
This trend features creators strutting confidently toward the camera — usually in slow motion or with sassy attitude — while the viral Spanish audio "Dame un grrr" (translation: "Give me a growl") plays in the background. It's all about main character energy and bold entrances, whether that's showcasing a fresh outfit, makeup transformation, or mood shift. Creators often add visual twists like outfit changes, sunglasses flicks, or dramatic reveals timed to the beat drop.

Why It Works for Brands?
This trend is made for the spotlight. Whether you're launching a new product or elevating brand perception, it's a confident way to say: "We're here, we're bold, and we look good doing it."
Creators can strut in wearing your latest collection, transition from tired to energized with your morning blend, or showcase dramatic transformations. It's authentic storytelling that creates memorable brand moments while driving real engagement.

☺️Trend 2: Really glad to meet you

What is it?
This trend uses a theatrical audio clip that says, “I’m really glad to meet you…” to introduce characters, traits, or situations in a funny or ironic way. The setup usually starts with a polite, formal tone — and then flips into something unexpected, awkward, chaotic, or hilariously relatable. Think of it as a sarcastic meet-and-greet with your worst habits, funniest traits, or unexpected truths. Creators often use text overlays, transitions, or dramatic acting to land the punchline and deliver a strong contrast between the intro and the reveal.

HWhy It Works For Brands?
This trend grabs attention with humor and irony, making it perfect for playful storytelling. Brands can use it to introduce products, highlight customer pain points, or show glow-ups — all with a relatable, self-aware twist. It’s fun, memorable, and easy to customize.

🐋 Trend 3: JAWS Trend

What is it?
This trend uses the iconic “Jaws” movie soundtrack to build playful tension or suspense. In the example, creators duck in and out of frame to mimic the shark’s slow, dramatic approach — usually leading to a punchline, reveal, or exaggerated reaction. It’s often used to show something that people can’t resist or a POV content with a twist or chaotic ending. It’s funny, suspenseful, and super scroll-stopping because viewers want to know what happens at the drop.

Why It Works For Brands?
This trend is great for funny, relatable moments tied to FOMO, cravings, or impulse buys. The slow, suspenseful build makes it perfect for teasing a product or a playful twist — like sneaking the last slice, breaking a no-shopping rule, or giving in to a new launch. It’s simple, dramatic, and highly engaging.

Why This Matters for Your Brand 👀

Social trends evolve fast — but with the right creators and creative strategy, your brand can stay at the center of culture instead of playing catch-up.

At Xamble, we don’t just match brands with creators — we activate campaigns that feel native to the platform and genuinely connect with audiences. Whether you want to build awareness, engagement, or drive conversions, we’ll plug your brand into the right moment with the right voices.