Xamble Creators App Integrates Lazada Affiliate Feature

Kuala Lumpur-based Xamble Group has integrated its Xamble Creators app with Lazada, allowing any social media user — regardless of follower count — to generate affiliate links and earn commissions from sales made through their shared content.

“The integration marks a major step in democratising Malaysia’s growing affiliate and creator economy. By connecting directly with Lazada’s affiliate system, Xamble is lowering barriers for new creators while helping brands reach more authentic and engaged audiences,” the company said in a statement today.

Xamble Head of Affiliate Chen Ching Yee said that the partnership represents a shift towards inclusive, performance-driven marketing.

“Affiliate marketing should not remain exclusive to media buyers. With our Lazada integration, everyday creators can now monetise their influence by connecting brands to buyers through genuine recommendations,” she said.

Meanwhile, the company’s Head of Academy Jane Liew said that, through the Xamble Creators app, users can browse active affiliate campaigns, generate Lazada links instantly, and share them across social platforms such as Instagram, Facebook and Threads.

Each purchase made via the creator’s personalised link earns them a commission, creating a seamless, transparent and trackable income stream.

To support first-time affiliates, Xamble has launched a series of training initiatives via its learning platform, academy.xamble.com, alongside on-ground sessions at universities and colleges. These programmes aim to help aspiring creators understand affiliate analytics, boost engagement and build long-term skills for the digital economy.

Beyond digital learning, Xamble also brings its training on-ground. The team collaborates with universities and colleges including SUMA Digital College, UPNM, GlobalNxt University, HELP University, UCSI University, and UiTM to expose students and young creators to real-world affiliate marketing. These sessions aim to nurture the next wave of digital entrepreneurs equipped with the hands-on skills needed to thrive in Malaysia’s growing creator economy.

Real affiliates, real stories, inspiring everyday creators

In addition to structured training, Xamble regularly invites experienced affiliates — many of whom began as ordinary social media users — to share their personal journeys and success stories. This approach makes affiliate marketing more relatable and encourages more Malaysians to participate confidently. (Pic -from left: Oppa @therealoppa23, Najla @aelaaaeli, Hani @bonda.share and Xamble Head of Affiliate Chen Ching Yee)

Oppa, who focuses on the electronics and automobile category, said the Xamble Creators app has transformed his career path. “Affiliate marketing through the Xamble Creators app offers flexibility and opportunities to earn decent passive income while building networks, sharpening marketing skills and growing both personally and professionally.”

Hani, a mother-and-baby affiliate, said the platform gave her newfound confidence. “I used to think earning extra income while managing work and family was impossible. But with Xamble, everything can be done from my phone. It’s flexible and fun, and the community is supportive. It’s not just about the money; it’s about growth and self-belief.”

Najla, who works full-time in banking, discovered her potential by sharing honest product recommendations. “I started promoting baby products and realised how many mothers valued my reviews. The Xamble Creators app lets me turn any Lazada product into my own affiliate link, making it simple to turn passion into results.”

Empowering Malaysia’s creator economy

This integration underscores the Xamble Group’s broader commitment to nurturing Malaysia’s affiliate and creator ecosystem. By removing entry barriers and simplifying monetisation, the platform empowers individuals to turn their social presence — no matter how big or small — into measurable income.

For brands, it opens scalable opportunities for word-of-mouth marketing through authentic voices that resonate with real audiences.

Step-by-Step Guide to Generate Your Own Lazada Affiliate Link via Xamble Creators App

1. Download & Log In: Download the Xamble Creators App, complete your sign up and log in using your account.
2. Select Campaign: Tap on the Affiliate Campaigns section and browse for Lazada.
3. Generate Link: Click “Create Link” and paste any Lazada product URL.
4. Share Content: Copy your generated affiliate link and post it on your social platforms for eg. Instagram Stories, Facebook, Threads, or anywhere you engage your audience.
5. Earn Commission: Earn every time a purchase is made through your link.