Trend Spotting – What We Spotted [OCT EDITION]

Trend Name: “Don’t Cha” Dance Challenge

The “Don’t Cha” dance trend uses the iconic Pussycat Dolls track Don’t Cha (feat. Busta Rhymes), paired with sassy, confident choreography or playful transitions that sync with the famous lyric “Don’t cha wish your girlfriend was hot like me?”. Many creators add humor, outfit changes, or glow-up elements, making the trend a mix of dance and transformation content. It works because the song is instantly recognizable, nostalgic for Millennials, and still catchy and fresh for Gen Z, allowing it to resonate across different audiences.

This trend is powerful for brands because it combines nostalgia with virality, bridging Millennials and Gen Z in a single cultural moment. The cheeky, confident vibe aligns especially well with fashion, beauty, fitness, and lifestyle brands that want to project empowerment and transformation. Its flexible format makes it ideal for before-and-after reveals, product demos, or even humorous skits. Since it blends a trending sound with visual transformation, it naturally drives replays, shares, and remix content, giving brands high engagement potential.

Trend Name: The More You Like, The Further You Run

In this trend, one person throws out a fun question (usually about food, hobbies, preferences, or pop culture), and the rest of the group reveals their answer not by speaking — but by running. The rule is simple: the more they like it, the further and faster they run away. The visual payoff is hilarious, as you immediately see everyone’s level of enthusiasm through their actions.

Food & Beverage: Perfect for playful “Do you like this flavour/topping?” moments (e.g. pineapple on pizza, bubble tea toppings, spicy vs. non-spicy).

Fashion & Beauty: Can highlight different styles or product lines (“Would you wear neon sneakers?” / “Gloss vs. matte lipstick?”).

Entertainment & Lifestyle: Works for music, movies, or travel brands — asking about favourite genres, destinations, or experiences.

Tech & Gadgets: Fun way to test enthusiasm for new features (“Would you upgrade for this camera zoom?”).

Retail & E-commerce: Showcase customer favourites or limited drops by framing them as “run-worthy.”

Community & Employer Branding: Agencies, universities, or corporates can use it to show team culture and preferences in a light-hearted way.

Trend Name: “Ultra-Cinematic Letterbox” Trend

Also Known As: “Ultra-wide cinematic crop” or “film ratio edit”

This trend uses an ultra-wide cinematic ratio — typically 2.35:1 or 3:1 — by adding thick black bars at the top and bottom of the screen. The result is a letterbox-style video that looks like a movie scene rather than a standard social media clip. It’s often paired with:
🎬 slow-motion or aesthetic visuals
🎧 emotional / cinematic background music
💬 short text overlays or voiceovers telling a story

You’ll see it used for travel vlogs, lifestyle edits, and even emotional storytelling ads.

This trend works for brands because its unusual long video format grabs attention, keeps viewers engaged, and makes content memorable. It allows brands to tell a story, align with viral culture, and boost engagement, helping improve brand recall and perception.