Trend Spotting – What We Spotted [SEPT EDITION]

26 Sep 2025

Trend Name: Guessing Challenge

Reference Video Link: @metrowealth

What Is It?

The “guessing challenge” is a TikTok format where something is teased or hidden, and both the brand’s workers and viewers are invited to guess what it is. The playful reactions and funny wrong answers from the workers make the video more entertaining and relatable.

Why It Works for Brands?

It creates a fun, interactive experience that draws viewers to join in the guessing, boosting comments, watch time, and shares. The mix of humor and participation makes the brand feel more human and approachable, while TikTok’s algorithm rewards the high engagement with greater visibility. At the same time, it helps viewers learn more about the brand, for example through guessing logos or products, so audiences enjoy the humor while naturally discovering what the brand is about.

Trend Name: Soda Pop Dance Challenge

Reference Video Link: @19obri

What Is It?

The “Soda Pop” challenge is a TikTok dance trend built around the track “Soda Pop” by the fictional boy group Saja Boys, featured in Netflix’s animated film KPop Demon Hunters. It includes a specific choreography, most notably a “shoulder dance” move — and it has been adopted by creators, idols, and fans who recreate or adapt the dance, often adding their own style or theme (cosplay, film-themed visuals, etc).

Why It Works for Brands?

The “Soda Pop” challenge taps into music, dance, and fandom culture — three pillars of viral TikTok content. Because the choreography is catchy and relatively easy to learn, it encourages mass participation from creators and audiences alike. Brands can ride this trend by joining the dance or collaborating with influencers, while subtly weaving in their product or identity (through outfits, settings, or props). The playful, energetic vibe makes the brand look fun and current, while the trending sound ensures higher algorithmic boost, visibility, and shareability.

Trend Name: Cortis Call This Fashion

Reference Video Link: @ktrasrk and @habon.chan

What Is It?

The “Call This Fashion” trend uses the track FaSHioN by Cortis, where creators show off their personal style through outfit transitions, glow-ups, or humorous takes on what “fashion” means to them. The content often blends confidence, creativity, and visual storytelling, making it eye-catching and easy to watch.

Why It Works for Brands?

This trend works for brands because it taps into the universal appeal of fashion and self-expression, giving space to highlight products in a stylish, entertaining way. Its flexible format allows fashion, beauty, lifestyle, and even non-fashion brands to showcase before-and-after transformations, brand identity, or playful skits, all while riding on a trending sound that drives engagement and shareability.

References

@metrowealth – Fashion Trend Challenge
@19obri – Viral Streetwear Review
TikTok – Guessing Challenge (short clip)
TikTok – Pop Culture Trends

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