Adrian Tan

Published by Sanjee Kumar on 24 May 2023

Chief Executive Officer,

Xamble Group Limited

Adrian brings more than two decades of experience building digital businesses, shaping data and AI strategy, and leading large-scale transformation across Southeast Asia.
Prior to Xamble, Adrian served as Regional Head of Data and AI at ADA Global a global Data and Ai company operating across 14 markets. He led strategy and growth across five Southeast Asian markets and was central to scaling hyperscaler partnerships that unlocked new enterprise revenue streams across multiple verticals.
Before ADA, Adrian was Chief Commercial Officer and Executive Committee member at BonusLink, Malaysia’s largest consumer rewards programme — where he delivered two consecutive years of record revenue and spearheaded a digital transformation that resulted in over one million app downloads and 400,000 daily active users.
Earlier in his career, Adrian held senior advisory roles at Ernst & Young and KPMG, leading digital transformation programmes and securing major enterprise contracts across Financial Services, Infrastructure, Government, Healthcare, and Energy.
Adrian holds dual Bachelor of Business Administration degrees from Abilene Christian University (USA) and completed the Oxford Study Abroad Programme at St Hugh’s College, University of Oxford.